I go by the name Tiffany Paul Browne and I’m currently 27 years old. What motivated me to participate in this competition is my passion for graphic design, brand development and website creation. Crafting unique logos for brands and assisting them in distinguishing themselves from the competition is what truly drives me. Witnessing the satisfaction of my clients and collaborating with fellow professionals is immensely inspiring. The name of this project, “ELEVATE,” resonates with me on a personal level. It encapsulates my continuous dedication to enhancing my own brand and seeking ways to excel in my business endeavors while also supporting and collaborating with other businesses. This spirit of growth and elevation is what fuels my enthusiasm and inspired me for this competition.

I’ve crafted three logo drafts, all utilizing the same color palette. These colors symbolize a strong desire for achievement. Green, for instance, embodies harmony, tranquility, and peace. It exudes a soothing and calming effect, reinforcing stability and endurance. Additionally, green is often associated with growth and renewal, fostering optimism, hope and balance. Its analytical, composed and logical nature reflects a thirst for knowledge.

Orange, on the other hand, represents qualities such as optimism, confidence and enthusiasm. The choice of these colors is rooted in their respective meanings and they align with the brand’s name, “ELEVATE.” Furthermore, I incorporated an upward-pointing arrow in all three drafts, symbolizing the pursuit of continuous improvement.

Draft 3 introduces a unique twist, featuring an arrow encircling a figure reaching for the stars. This imagery signifies elevation, with the surrounding arrows serving as a motivational force, urging the individual to persist in their ascent towards greater heights.